Reassured: Reassured taps into behavioural science to boost customer experience

Life insurance broker Reassured has partnered with the behavioural science consultancy Unconventional Wisdom to improve customer experience. The partnership is focused on providing Reassured customers with a better experience after a life insurance policy has been purchased. The 10-week project started with a customer research exercise to understand any areas where Reassured could enhance the [...]The post Reassured taps into behavioural science to boost customer experience appeared first on Money Marketing.