“We have to start learning to live with coronavirus” – you must have heard this at least once in the last week. It also means social distancing is here to stay. But for long, inclusive businesses have put their bets on human interventions for marketing and promotions. With these limitations, how will the businesses market their products and services to lower income consumers? The answer lies in the booming lockdown-induced use of social media.
India has witnessed a steep surge in [...]
