Source: Re-emerging World Blog

Re-emerging World Blog How to make a digital payment protocol popular in a crowded marketplace: Lessons learnt from Unified Payments Interface (UPI) from India

  In February 2020, UPI clocked 1.32 Billion transactions amounting to INR 2.23 Trillion/ USD 29.7 Billion – the highest since the launch of the National Payments Corporation of India (NPCI) led payment protocol since August 2016. In the last one year, the volume and value of transactions have more than doubled, making UPI one of the most popular means of digital payments in India. But how? UPI’s popularity can be attributed to the simple safe, and hassle-free system [...]

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