Food is the second most important expense for lower income consumers, next to housing. The allocation towards food for an average bottom income-quantile consumer is 16% of the total expenditure. Still, undernutrition is most prevalent in this segment. This means the food they are consuming might not have the adequate nutrition they need.
Private sector organizations have helped these lower income consumers substitute their food products with more nutritious ones. This is by leveraging their existing purchasing power, developing aspirational yet nutritious [...]
