RAPP: RAPP UK and Ann Summers Launch Remove Fear from the Smear Campaign

Spearheaded by agency RAPP UK and British lingerie and sex toy brand Ann Summers, the Remove Fear from the Smear campaign is a life-saving one. With hopes to destigmatise cervical screenings and to empower women to attend them, the campaign's star is a new, 'life-saving sex toy'. Actually, it is a speculum - the type [...] The article RAPP UK and Ann Summers Launch Remove Fear from the Smear Campaign appeared first on World Branding Forum. The article RAPP UK and Ann Summers Launch Remove Fear from the Smear Campaign appeared first on World Branding Forum.