The below is an article from Forbes about a recent AgTech Summit. It is more focused on crop farming than livestock, but the two big take-aways are relevant all around:1. The author briefly notes the "20 Minute Rule", which is to say that if a farmer or rancher can't figure out a new piece of tech in 20 minutes it will likely not be adopted. I believe this is true of tech in general, and I might argue that there is an initial interaction where the interface needs to be intuitive or I will put down/delete a piece of tech in far less than 20 minutes.read more
