RadiumOne posted a video "How Marketers Can Use Mobile Data to Drive User Re-Engagement and Combat Churn" on VIMEO

Mobile user acquisition is big business and brands spent over $6 billion on install campaigns in 2016. But with an average churn rate of 80% in the first week, much of that spend is wasted.Learn from mobile experts Jed Wheeler from RadiumOne and Ben Roodman from AppsFlyer as they discuss how you can use analytics to better understand your mobile app users, prevent churn, and proactively re-engage your customers.Cast: RadiumOneTags: mobile app, mobile re-engagement, mobile user acquisition, mobile data, radiumone, appsflyer and mobile marketing