Radiojar Blog Online Radio Branding Tips

Choose a logo you 'll loveThe creation of your logo is really important and it worth spending effort on it. Your station's logo might become the most identifiable aspect of your company.Minimalism and logo simplicity is the current trend. Your logo should be easy to be distinguished and remembered. Having too many shadows, complicated messages and fuss may even hurt your brand image. Another issue to consider is the color of your logo. Since colors can elicit an emotional response from your target audience, as well as convey your brand's message, it's very important that your color selection goes deeper than personal preference.Optimize your social media presenceYou need to make sure that your online presence is consistent and professional in order to reinforce your brand. Don't forget to have a multi-channel approach and promote all your social media profiles. After all, these are the points of contact with your potential customers. Take a few minutes and optimize your profile photo and your cover photo. This means ensuring that photos fall within the dimensions recommended for a certain network. Often all it takes is a quick crop.Standard image sizes for major social networks are as follows:Facebook profile picture: 180×180 pixelsFacebook cover photo: 851×315 pixelsTwitter profile photo: 400×400 pixelsTwitter header image: 1,500×500 pixelsGoogle+ profile picture: 250×250 pixels minimumGoogle+ cover photo: 1080×608 pixelsSelect your social media channelsAs far as the channels are concerned, do your homework before building your marketing strategy. You need to know is which channels are dominant for your market and focus your organization's time and money on winning against the competition in those targeted channels.Your audience may be on Twitter, Facebook or on Snapchat given their age group, interests and location. So, give them the chance to find you, like you and trust you!Build your amazing websiteIt's perfectly normal not be a tech geek or know how to code. There are workarounds like using Drag& Drop Website Builders. All website builders are built differently - each has its own pros and cons. Some are easier, some are more challenging. Examples could be wix.com, weebly, or even, ready Joomla or Wordpress templates.Give your listeners reasons to come to your website by offering exclusive content, ways to interact with your station or special deals and offers from your top advertisers. Evi KatsoulieriCommunity Manager @radiojar