Many of the professionals we work with that have decided to go it alone and start their own consulting or coaching business have plenty of knowledge and technical expertise. They have the experience necessary to help a client grow or solve a problem and the client will surely be impressed with the results.However, the #1 problem for most consultants is they don't have any clients or they don't have enough clients to sustain a business. All businesses are built to acquire and serve clients and customers because without clients and customers the business will fail. Preventing failure requires that consultants understand and embrace one important paradigm shift and that is that their real focus needs to be on business generation.
