R2 Group: Bayn and R2 Group agree on Nordic partnership for Eureba stevia

Bayn Europe AB and R2 Group A/S have signed an agreement for a long-term cooperation regarding the supply and distribution of Eureba - a natural solution for sugar and calorie reduction - within the Nordic countries.The agreement not only strengthens Bayn's presence on its home market but also brings synergies within advanced customer-driven food solutions through the cooperation between Bayn's R&D team and the newly established Food Innovation Centre of the R2 Group."Bayn and R2 Group share the same commitment in offering the food & beverage market natural and functional solutions for sugar and calorie reduced products, rather than simply stevia as an ingredient in itself," said Lucy Dahlgren, MD Bayn. "Through this strong partnership, we will be able to create the food solutions for sugar-reduced products, based on stevia, that meet the specific needs of the Nordic market, where R2 Group already holds a strong position."In the Food Innovation Centre in Copenhagen, Bayn and R2 Group will cooperate in the testing and development of solutions for sugar and calorie reduction in existing and new products."R2 Group has chosen Bayn as stevia partner for our sugar reduction strategy because of its different approach to the market," said Steen Nordmark, chief commercial officer at R2 Group. "Bayn's approach is to offer ready-made Eureba blends, developed and perfected together with their customers. This makes the switch to market very fast. R2 Group has the resources to produce the Eureba blends for the Nordic market, which we will do in a close cooperation with Bayn's R&D team and our aroma specialists and dedicated technical team. Stevia has come to stay, and with the right approach to the market there are great opportunities in this strong partnership."Swedish government supports stevia research project in the Baltic region