Quri Blog Improving Display Promotions Through Deeper Execution Insights

The Promotion Optimization Institute just recently published a new whitepaper, "Winning Through More Insightful, Better Executed Promotions," as a follow up to their paper, "The Evolution of Crowdsourcing: Rise of Performance Driven Merchandising." In this new whitepaper, the POI discusses how manufacturers can improve the return on their trade spending. Building on top of the foundation of improving...The post Improving Display Promotions Through Deeper Execution Insights appeared first on Quri.