Source: The Business Journals: New York

Qualia: Recently merged Qualia clinches $5.5M to market based on intent

New York-area startups and venture capitalists are making funding deals with the hopes of creating the next profitable company. Here's one deal announced Tuesday: Who gets: New York-based Qualia Media. The software-as-a-service marketing technology, which launched in 2011, specializes in "intent targeting," which allows marketers to respond - in real-time - to expressions of consumer intent across all mobile devices. Amount raised:$5.5 million in Series B funding. In total, it raised about...

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Qualia provides a decision engine for discovering and delivering on consumer's cross-channel expressions of intent.

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