Q1Media Blog Attention Quality - a New Benchmark Metric in Digital

Click rates, impressions, views, and non-human traffic as indicators of a successful digital ad campaign? That's SO last year. What is the new benchmark in measuring effectiveness of branding? Attention Quality. One of the biggest challenges in digital advertising is that there are no consistent measures of success for brand marketers. For example, we've been... Read more »The post Attention Quality - a New Benchmark Metric in Digital appeared first on Q1Media Inc.