Pure Visibility, Inc. Blog When should you use branded vs non-branded keywords in paid ads?

Bidding on branded keywords typically yields high click-through and conversion rates with a low cost-per-click, but many marketers don't know how to use them effectively. This can lead to poor PPC strategies that waste budget and provide a poor return on investment. To help you make the most of your ...When should you use branded vs non-branded keywords in paid ads? Read MoreThe post When should you use branded vs non-branded keywords in paid ads? appeared first on Pure Visibility.