Originally published on Verve.com In our recent article we talked about how iOS 14 and the opt-out by default of Apple’s Identifier for Advertisers (IDFA) will affect publishers and how they can prepare for it, but in no way will this be as apocalyptic for publishers as stated in other articles. We also believe the […]
The post Tackling IDFA Opt-Out With Contextual and Behavioral Targeting appeared first on .