PubNative: PubNative White Paper: Deconstructing the In-App Bidding Landscape

PubNative, now part of Verve Group, has released a white paper entitled 'Deconstructing the In-App Bidding Landscape'. As mobile header bidding rapidly advances, PubNative takes a step back to look at where it all began in order to predict how it will advance in the coming years. The white paper delves into the in-app bidding products which exist in the landscape, making a comparison between the current solutions and offering exclusive industry contributions and insights.In-app bidding was one of the [...]The post PubNative White Paper: Deconstructing the In-App Bidding Landscape appeared first on ExchangeWire.com.