PSP Blog Get to Market Faster - and with More Impact - with Rapid Prototyping

The ability to quickly develop and refine prototypes is critical to executing at the speed of retail. When premier bookseller Books-A-Million needed floor-to-ceiling signage to unify its pop culture departments across the country, they came to PSP. We quickly created several prototypes and presented them in-store, which allowed the retailer to choose the most impactful...