Prssa Kent Blog Coding for Communication from the Beyoncé of the Business World

By: Isabel Illig Now that PRSAA National Conference is over, we can begin to look back on what we learned. One session at the conference was called Code for Communication with guest speaker Brandi Boatner, the social and influencer communications lead at IBM. A saying from scientist E.O. Wilson quoted at the beginning of the session really stood out to me, "We are drowning in information, while starving for wisdom." Boatner said how we reach people when there are so many dif [...]