Beneficiary-targeted incentives have great potential in preventive care and health promotion. Unhealthy behavior is a significant cause of poor health outcomes and high health care costs. Offering a choice of rewards, such as gift cards for selected merchants, can motivate members to actively improve their health and decrease risks. Ultimately, incentives provide a win-win as health plans also benefit by Continue ReadingThe post Building an Effective Incentives and Rewards Program first appeared on ConXus Platform.