The evolution of life insurance has remained more or less static since the introduction of investment products in the latter half of the 20th century. Clients follow a predictable pattern: pay their premiums, and beneficiaries will receive a death benefit upon their passing.But the demographic and technological landscape has shifted. People are living longer due to amazing medical advances; consequently, the same amazing medical treatments, drug programs, etc. that allow us to live longer, are financially crippling the savings accounts and retirement plans of our clients.The integration of living benefits riders, or accelerated death benefits, to mortgage protection insurance or life insurance portfolios allows clients to use their life insurance while they're alive to offset the costs associated with today's most common serious illnesses.
