As a salesperson, it gets beat into your head in every pipeline review, every team meeting and every sales training session. Sell value, not features! Then comes demo day on your next opportunity and you've got the value pitch all teed up, except your audience wants to talk product. It's 20-questions as soon as the [...]The post You're Trying to Sell Value. Buyers Want to Talk Product. appeared first on Proficientz.