The sales playbook is a double-edged sword. Salespeople ask product marketing for a lot of content, most of which never gets used. If you're a salesperson, the most uncomfortable situation is when you don't have an answer to a buyer's question. In most cases, salespeople think it's not OK to say, "I don't know. Let me [...]The post The Situational Sales Playbook - A Minimalist Approach to Sales Effectiveness appeared first on Proficientz.