Proficientz Blog PROS & CONS: Product Management and Product Marketing Reporting to the Same Executive

Let's get the obvious out of the way right up front. If product management and product marketing are on the same page with complementary agendas, and both are executing well, reporting structures don't matter. In some organizations though, that's a BIG IF! It's worth a look-see to examine the pros and cons of having product [...]The post PROS & CONS: Product Management and Product Marketing Reporting to the Same Executive appeared first on Proficientz.