Meeting the needs of a market and building products people love are universal principles. However, those principles take on a few unique twists in B2B (B2B2C). Here are three that should always be top-of-mind. 1. Product Intent The dialogue in the product management profession starts and ends largely with "build amazing products customers love." No [...]The post B2B: Three Twists on Traditional Product Management appeared first on Proficientz.