Like any routine that drives meaningful results, consistency is key for building a successful email marketing calendar.But what exactly should you be sending to your audience?We put together 245+ examples and 18 types of emails for you to come back to whenever you’re feeling stuck:
Teasers
Launches/new arrivals
Product/collection features
Sales/discounts
Last chance
Low stock
Back in stock
Monthly recaps/bestsellers
Free shipping
Giveaways
BOGO
Free gift
Bundles
Collabs
Review feature
Customer feature
Content
Holidays
Because if you’ve ever stared at a blank screen wondering where to begin with your next newsletter, you’re not alone.Think of these campaigns like “exercises” in your Shopify fitness routine.Add them to your email marketing calendar ASAP to get into a rhythm that will bring in consistent sales for your business.
Now, let’s get to the good stuff. A breakdown of each email type WITH examples from real brands.
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