We're excited to be going to New Orleans this Sunday to exhibit at the Scaling New Heights conference being held at Hyatt Regency Hotel and Conference Center. Every year, Joe Woodard and his team put on an incredible conference filled with inspiring talks and informative classes. Here are the sessions we are most looking forward to at this year's Scaling New Heights:1) Opening Keynote by Joe Woodard (Sunday-4-6pm)Joe always has his finger on the pulse of the accounting industry and more specifically the Intuit market. His keynotes are poignant, fun, and set a great tone for the rest of the conference. Whenever Joe talks, you want to listen.2) Market Innovation Update with Chris Farrell, CEO of Tallie (Monday-7-7:50am)The accounting industry is exploding with innovation. In 2012 and 2013, Tallie was ranked as one of the top 50 fastest growing startups by Inc. Magazine. Since 2008, Tallie has been a model of growth and adapting to market needs and wants. The opportunity to hear Chris Farrell talk about innovation is almost as good as hearing Joe Woodard talk about the accounting market. They are some of the best in the business.3) Featured Breakout with Frank Abagnale (Monday-4:20-6pm)For those of you who don't know, Frank Abagnale is a legend in security. He's been on both sides of the issue, as a security threat and a security enforcer. If you don't know his story, watch the movie "Catch Me If You Can," staring Leonardo DiCaprio, which was inspired by his life. Frank works closely with Intuit to improve the security surrounding their software and products. We all know how important security is in accounting, so hearing Frank Abagnale talk is always a must.4) Open Exhibition hours (everyday)This is the reason we come to conferences like Scaling New Heights. As an exhibitor, we get the chance to speak directly with users and potential users. It's a place not only for us to network, but also to hear the frustrations, wants, and needs of QuickBooks users. There's nothing better for us than to work with businesses to find solutions for their issues. The exhibition floor is also a great place to get an idea of what is happening in the market. There's no better way to discover all the new companies and products participating in the QuickBooks market.
