Prime Technology Group Blog Three Ways Customizing Salesforce Will Boost Productivity and Business Performance

The role of CRM applications in sales organizations has grown in significance in the past decade, as innovations in technology have enabled powerful capabilities. Once considered fairly one-dimensional repositories of customer information, applications like Salesforce have become critical to enhancing sales performance and facilitating business success. Today, CRM can make or break a sales organization's success. Salesforce is often the go-to solution for sales organizations looking for a ready-made CRM implementation, free from the added expense and effort involved in system customization. This is great for Salesforce, but may not be especially beneficial to customer organizations in the long run. ...