CONCORD, N.C., Sept. 29, 2017 -- They say timing is everything. And though established in 2008, WhyGelato.com, a digital resource created to spread the culture of gelato throughout the U.S., has been enhanced with a new look and upgraded features. The site relaunch is perfectly timed to make a grand debut that coincides with its booth appearance at the first Gelato Festival America event.