Press Release: PrecisionDemand : PrecisionDemand Awarded Patent for TV Ad Targeting Technology, Setting Industry Standard for Data-Powered Media Planning

NEW YORK--(BUSINESS WIRE)--PrecisionDemand, the leader in data-driven TV ad targeting, has been awarded a patent for its proprietary automated ad targeting technology. The patent makes PrecisionDemand the only media company able to effectively help advertisers leverage Buyer Targeting -- the practice of mining set top box data, as well as advertiser first-party customer data, to target TV ads to media with the highest probability of buyer. “Receiving this patent validates PrecisionDemand’s abil