The Paradox of Choice - Why More Is Less Smile The Paradox of Choice - Why More Is Less is a book written by American psychologist Barry Schwartz and first published in 2004 by Harper Perennial. In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers. The book analyses the [...]The post Texts on Human Computer Interaction/User Experience appeared first on PR-Gateway Online-PR Blog.
