PowerPost Blog How to Use Customer Review Sites for Better Content

There’s an old internet adage that says, “Never read the comments.” This might be good advice for inflammatory political op-eds or your Youtube channel devoted to celebrity impressions. But in truth, businesses and brands can’t afford to ignore what’s being said online. Why do customer review sites matter? As counterintuitive as it seems, customer reviews—even [...] The post How to Use Customer Review Sites for Better Content appeared first on PowerPost.