PowerBar, Inc.: PowerBar co-founder Jennifer Maxwell sings a new tune with energy bar brand Jambar

CEO of Jambar Jennifer Maxwell knows a thing or two about launching energy bar brands, having been one of the co-founders of PowerBar, which started the category almost 40 years ago. As she looks to expand category newcomer Jambarâs footprint in 2023, the energy bar market is much different than in 1986 when PowerBar first launched.