Power Graphics Digital Imaging Blog Outdoor Storefront Marketing Ideas

Are you utilizing all of the space that you have available to you to increase your traffic and sales? Start by stepping outside of your storefront and consider what your space or area has to offer. Are there other businesses surrounding yours? Is it a high traffic area? What do you have to offer that your audience might not know about you? There are probably several opportunities that you are missing out on at this very moment. Take a look at this list to see if we can help!Products and ServicesRegardless of your industry, it is always a good idea to have a list of your products and services that you offer on the outside of your storefront. If you own a restaurant, a large version of your menu out front is a great incentive to get people in the door. People are curious by nature, but also don't like to waste time. If you can help in this matter by showing them what you have to offer on a large banner or poster, you're saving everyone time and money. Not to mention, you're sure to peak the interest of people who never would have come in otherwise.Current PromotionsIf you are running a promotion, but you don't have it advertised on the front of your store, you may want to consider a banner stand or a-frame display to tell people about it. Odds are, there are hundreds or maybe even thousands of opportunities for you to share your promotion each day to those that pass by your store. All of these opportunities will never walk into your doors unless they are aware of your offering. This is the low-hanging fruit you don't want to miss out on.Brag with StickersIf your business has received special awards or accomplishments, don't be afraid to share them with the public. These type of things help instill trust in your potential and existing customers. Don't be ashamed to flaunt whatever it is! An easy way to do this is with stickers and decals on your front windows.Strong MessagingSandwich boards are a great way to showcase messages that are impactful to your audience. Behind every new customer or purchase there is value or a benefit associated with it. Speak to the benefit that your product or service provides to remind people what they are missing out on. You'll be surprised how well the power of suggestion actually works!Always Be BoldShowing your true colors is always a good idea when it comes to marketing your brand. In order to really pop-out to your audience, window decals are a great idea! Having an in-your-face approach, you'll surely get more business simply because people will constantly be noticing you and what you have to offer. Even if they don't walk in or make a purchase the first time they notice you, they will surely think of you when they are in need of your product or service.Another great way to stay top-of-mind is to utilize vehicle wraps. Whether your wrapped vehicle is parked in front of your store front, or cruising the freeways, you will be getting a great deal of exposure. Think of it like having a mobile billboard that is literally a fraction of the cost! Always be sure to include some form of contact on your wrap so that when it is out and about, people know where to go to find you.No matter what you are looking to accomplish with your marketing signage, we have a solution for you! Don't hesitate to give us a call with any questions you might have. We are more than happy to help you determine what solutions will work best for your unique situation or location. Call us today at 877-389-8645.