Everyone wants a full pipeline. A full pipeline means more opportunities, and all things being equal, more closed business. But - are all things equal? Is your pipeline stuffed with wheat or chaff? From a marketers point of view, we need to do everything we can to help sales winnow the chaff quickly, consistently and positively. Fast Fail is an approach widely applied in software development. This concept is described in the article, Fast failure: The secret to fostering more IT innovation than your competitors. The author explains, "Without failure there can be no innovation, learning, or transitioning in an organization, and the organization that neverRead More →The post Applying the Principle of the Fast Fail in the Sales Process appeared first on Porter Consulting.
