Press Release: Pointlogic : Nielsen and Pointlogic Forge Strategic Alliance to Develop Next-Gen Media Planning Solutions

NEW YORK--(BUSINESS WIRE)--Nielsen and Pointlogic today announced a global strategic alliance. Together, the two companies will develop and bring to market next-generation media planning and inventory management solutions.

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Peter Kloprogge's photo - Co-Founder & CEO of Pointlogic Development B.V.

Co-Founder & CEO

Peter Kloprogge

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Pointlogic provides marketing decision support software for brands, creative agencies and media owners. Read more