Source: AdvertisingAge

Pointlogic: Nielsen Doubles Down on Media Planning With Latest Buy

Nielsen is moving deeper into media planning services with the acquisition of Pointlogic, an analytics tool that helps agencies and marketers plan cross-platform media buys. Terms were not disclosed.The acquisition comes as Nielsen prepares its Total Audience Measurement offering, which promises to provide a complete picture of how TV content is being viewed across platforms and devices.With Pointlogic, Nielsen is looking to make Total Audience Measurement data actionable for agencies and marketers as they plan their media campaigns.Continue reading at AdAge.com

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Peter Kloprogge's photo - Co-Founder & CEO of Pointlogic Development B.V.

Co-Founder & CEO

Peter Kloprogge

CEO Approval Rating

69/100

Pointlogic provides marketing decision support software for brands, creative agencies and media owners. Read more