Source: 4-TRADERS

Pointlogic: Nielsen, Pointlogic forge new media planning solutions

( Nielsen and Pointlogic, a global leader in software and analytics to improve marketing ROI, announced a global strategic alliance. Together, the two companies will develop and bring to market next-generation media planning and inventory management solutions. "We look forward to seeing the results of the Nielsen and Pointlogic strategic alliance,...

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Peter Kloprogge's photo - Co-Founder & CEO of Pointlogic Development B.V.

Co-Founder & CEO

Peter Kloprogge

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Pointlogic provides marketing decision support software for brands, creative agencies and media owners. Read more