What happens when you finally start listening to the changing needs of your consumers? If you're Mattel, who's watched sales plummet these past few years, you create Game Developer Barbie, with real code on her computer as well as mic'd headphones. (Let's not overlook the neon hair and hipster glasses.)The icon's been around since 1956 [...]The post Case Study: How Reinvention Saved Mattel appeared first on PM+CO INC.
