According to our annual crafting Year in Review Study, satisfaction has shifted from very satisfied to satisfied. When we asked why, they told us several things. Included in those answers was the idea that they did see new products, in fact a lot of new products, but they were so similar they were not really new at all. Outside of finding out your brand image with consumers and how unique that image is within your industry, you can learn more about what is being offered and what consumers are interested in seeing. Plays Nicely with Paper LLC can help with that. [Read more]