Playground: Playground xyz hires top Consumer Neuroscientist | Mobile Marketing Magazine

Dr. Shannon Bosshard Pla yground xyz (PXYZ) , the leader in attention and optimisation technology, has moved to further cement its position as the leader in understanding consumer attention with its hire of consumer neuroscientist, Dr. Shannon Bosshard, as Lead Scientist. With people being bombarded with over 6,000 ads a day, consumer attention will be the most sought after commodity in the digital advertising industry in the years to come. PXYZ is investing in helping advertisers understand the correlation between digital environments and creative so that they can drive attention and ROI across their advertising campaigns. Talking about the importance of attention, Dr. Bosshard said: "The media industry has been clamouring for more accurate...