PlayBook: VaynerTalent acquires Playbook, will take on social media focus

In an intriguing mixture of a traditional agency with a cutting-edge social/digital shop, Reed Bergman's Playbook Inc. talent firm has been acquired by social and digital marketing guru Gary Vaynerchuk's VaynerMedia. Playbook, which represents broadcast talent, like Dan Patrick, Rich Eisen and Jesse Palmer, is being rolled into VaynerTalent, a separate entity that includes top-shelf clients such as CAA co-founder Michael Ovitz, Bridgewater Associates founder Ray Dalio and former G.E. Vice...