Planorama Blog How We Took Our Image Recognition App for Field Reps to the Next Level

When implementing a Retail Execution Excellence program, Consumer Goods manufacturers often face two main challenges internally:   Empowering teams with new tools to achieve higher results Driving change management to ensure the full adoption of these new tools  If brands want to reach perfect execution and see a return on their investment, they cannot dissociate one from the other. But introducing new tools often leads to more procedures and internal processes, which ultimately creates more complexity for employees and drives engagement and productivity down (BCG analysis, 2016).