As the summer officially begins to take hold, it's time to optimize marketing campaigns by identifying the opportunities for seasonal demand. Consumables are highly impacted by weather especially during the height of the summer season. Hot temperatures drive favorability for products such as bottled water, ice cream, and grilling and propane this time of year. Identifying the regions with increased Continue ReadingThe post The Temperatures Are Rising appeared first on | WeatherSmart® Powered By Planalytics // Enhancing Traditional Weather-Triggered Advertising.