Planalytics: Business Weather Intelligence Blog Optimizing Digital Marketing During Transition Months

February is known as a transition month for many retailers as Spring merchandise makes its appearance and winter products are marked down. The weather has a large impact on what consumers purchase during this time of year. For many northern regions, it doesn't "feel" like Spring yet, and shoppers are still heading for the cold weather apparel. During this transition Continue ReadingThe post Optimizing Digital Marketing During Transition Months appeared first on | WeatherSmart® Powered By Planalytics // Enhancing Traditional Weather-Triggered Advertising.