POST FALLS, Idaho--(BUSINESS WIRE)--Pipl, the identity trust company, today introduced Pipl Trust, a new solution designed to democratize trust and redefine the way online organizations and retailers look at risk for the digital consumer. Pipl Trust provides an easy, frictionless way to assess trust in every digital consumer interaction. "The lack of trust online has significant implications at every consumer touchpoint and leads to increased friction, decreased loyalty and customer churn," sai