Source: Pgr Media Blog

Pgr Media Blog C + what?

What will the ratings currency be once the 2015-2016 Upfront is said and done? C3? C7? C1? C30? With the rapid growth of Households with DVRs, the industry shifted from Program Live ratings to C3 ratings in the 2007-2008 Upfront. "C3" stands for commercial ratings plus three days of time-shifting. In last year's upfront networks [...]

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