The expansive World Wide Web is riddled with these article titles known as clickbait. It's nearly impossible to scroll through a social media feed or a Google search nowadays without seeing an eye-catching headline or image within the first minute of perusing. Though clickbait can sometimes be unwelcome, knowing how to use it for your business can be a great marketing tool. So let's look at how to better understand the function of clickbait and how to use it to your advantage.