Source: AdvertisingAge India

PepsiCo: How Celsius energy drink is targeting college students, with help from PepsiCo

PepsiCo's $550 million investment in Celsius will help the fast-rising brand win distribution on college campuses.

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Ramon L. Laguarta's photo - Chairman & CEO of PepsiCo

Chairman & CEO

Ramon L. Laguarta

CEO Approval Rating

82/100

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