One of the biggest challenges faced when putting on an event is to capture the attention of your audience. A technical producer has many jobs on an event, however their main responsibility is to ensure that the audience is engaged, motivated and inspired by the event. One of the best ways of achieving this goal is through technology. In today's world, consumers have a lot of information flying at them from all directions on numerous different platforms. This has caused delegates to become accustomed to filtering most of it out: the goal is to get them hooked on something. Technical production can be this hook and if used effectively, can leave delegates in awe of your event. For example, a combination of sound, lighting and video can create a whole new world for the delegate that they have never experienced before, while clever use of smart flooring can unobtrusively guide delegates and improve the event journey.