Peer39 Blog Announcing New CTV Suitability Categories to Power Pre-bid Contextual Targeting and Performance at Scale on Advertising's Fastest-Growing Channel

Connected TV is the fastest-growing advertising channel, and with good reason. While COVID-19 helped accelerate CTV adoption, the trend shows no signs of tapering off into 2022 and beyond: Leichtman Research Group said over 80% of TV households have at least one CTV device, a penetration higher than cable TV. eMarketer projects that CTV households ...Announcing New CTV Suitability Categories to Power Pre-bid Contextual Targeting and Performance at Scale on Advertising's Fastest-Growing Channel Read More »The post Announcing New CTV Suitability Categories to Power Pre-bid Contextual Targeting and Performance at Scale on Advertising's Fastest-Growing Channel appeared first on Peer39, Page Level Intelligence.